Pallavi Singh

Pallavi Singh

A Senior Business Leader

Pallavi Singh


Business Leader


Hello. I am on a Break.

Pallavi Singh

A senior business leader {Brands, MarTech, Digital & Customer Experience} who has spent over 15 years with iconic global automobile brand and amazing teams. 

Her focus is now on driving impact projects and initiatives for brands start-ups & non-profits.She serves as an advisor to the Giri Foundation.

About Pallavi

Pallavi is a passionate and pioneering senior marketing professional who has worked in leadership positions with global brands such as BMW, MG Motor & HarleyDavidson.She has spent over 15 years in building bridges between art and science to create bestinclass digital first and marketing roadmaps for the premium market segment. She believes in an integrated, KPI and business led approach to marketing.

On her break Pallavi looks forward to focus on three areas.


Conversations, Panel Discussions, Interviews and Speeches


Consulting, Projects, Strategy, and Non-Profits


Articles, Thoughts, Blogs, Podcasts and Op-Eds

My Journey

  • 2019 - 2021 BMW India Led the Marketing communication, CRM, and Product organization for BMW India. Managed and launched significant changes, campaigns, and initiatives leading to digital transformation for the company. Conceptualized and executed the launch of the data, KPI & analytics-centric KYC initiatives.
  • 2017 - 2019 Morris Garages India Head of the marketing organisation for MG Motor India - Part of the founding leadership team. Managed the 2019 India brand launch. Led and managed major areas of work related to scaling up of operations, agencies & dealer network, brand communication, digital impact, and events
  • 2009 - 2017 Harley Davidson Motor Company Led the Marketing Department for Harley-Davidson India. Part of the India founding team and the India leadership. Led Integrated marketing, product, PR/communication, and event-specific Intellectual Property. Worked with agencies & platforms through the Global Marketing framework. Led end-to-end planning and execution of the brand launch.
  • 2007 - 2009 India YAMAHA Motors Pvt. Ltd. Started my professional journey as a fresh out-of-MBA student


  • Corporate Business leader award by World Association of Women Warriors
  • Facebook case study – BMW contactless experience
  • Asia’s best campaign by Twitter – BMW’s “Just Cant Wait”
  • MG Changemakers wins a Sliver at Maddies
  • Best Digital Campaign – Drivers of Digital Summit and Awards
  • Most powerful influencers by Adgully
  • Mentored Harvard Business School students, over 3 years
  • Top 50 Indian women in marketing by Brand Illustrated magazine



Digital Transformations

Customer Experience

Brand Frameworks



After spending 15 years of working with amazing brands, global teams and building communities, Pallavi decided to take a break from her ‘job’ to seek answers and reflect on her ‘work’. She took this decision because she is cognizant of the fact that our world is changing fundamentally and radically across various domains and dimensions, especially after the onslaught of COVID-19. The truth is, that great changes have been in the works way before this global pandemic.

The resultant shifts may be far more prevalent in mobility, automation, clean energy, music/entertainment, and healthcare. Based on Pallavi’s rich experience with BMW, MG Motor & Harley-Davidson, her focus and efforts are now aimed at 

  • Demystifying our digital-first reality
  • Creating data centric strategies for business
  • Building purpose & vision based programs for brands 

Please reach out if you wish to connect with her about advisory, talks and her thoughts on the new ways of building businesses & brands.



    Anoop Prakash President, Ambulance Division at REV Group Inc.

    Pallavi is a rare combination of natural leader, constant learner, entrepreneurial innovator, and effective executor. She served as a key member of my leadership team and contributed to the organization's growth far beyond her marketing responsibilities, helping build a great culture, challenging strategic direction and stepping in to lead cross-company projects. Her core talents in marketing are world-class, working across communications channels and platforms. Superb performer and team player! I hope I can work with Pallavi again soon.

    Kulmeet Bawa President & MD, SAP Indian subcontinent

    Pallavi is a bundle of positive energy and creativity. This quality came to the surface during my association as an executive sponsor while she was heading Marketing at MG Motor. I whole heartedly recommend Pallavi for her outcome based approach, tenacity, and a unique bent of creative out of the box thinking. A Marketeer in the truest form, she’s a delight to work with and I wish her all the success in her professional and personal life!

    Markus Ebner Head of Digital Customer Experience, BMW Group

    Working with Pallavi is always a pleasure - open-minded and curious for making the difference, we have been striving to further expand the e-commerce channel and performance marketing @BMW India.

    Shelley Paxton Founder/ Chief Soul Officer, Soulbbatical

    I’m a huge fan. Pallavi and I worked together when I ran global marketing for Harley-Davidson and she was head of Marketing for H-D India. I was always impressed with her passion, creativity, and drive. She steeped herself in the motorcycling lifestyle and was always seeking better, more powerful ways to connect the brand with local customers and community. Pallavi was also a widely respected leader in the organization – both in India and around the world. I’m thrilled (but not at all surprised) to see her career take off the way it has. Brava!

    Abhishek Mahapatra Director - Consumer Communications, Amazon

    I have had the opportunity to work closely with Pallavi at H-D India. Pallavi's ability to think big, think strategic and yet local, is a killer strength. She is never shy of rolling-up her sleeves and getting the work done. She has a very grounded approach and a solutions oriented mind-set that sets her apart from her peers in the industry. A quick learner, a team player par excellence and a natural leader, Pallavi's addition to any team is extremely valuable. I wish her the very best in her career and Im sure our paths will cross again.

    Stuart Farrell Managing Director , 8SQUARE

    I recommend Pallavi. She impressed me as a multi-talented individual. Her people skills opened many opportunities, her management of her marketing department was based on technical metrics but these were interpreted and delivered in a very approachable way. I liked her leadership style and her ability to 'work' different levels of the organization

    Shivapada Ray Director BMW Motorrad India

    Pallavi is a fantastic professional who brings all the skills and expertise in Marketing and Brand management. She is intelligent, knowledgeable & extremely articulate. She is one of the most passionate and dedicated professionals I have worked with, always ready to go that extra yard, always willing to put that extra help whenever you needed it. It was a pleasure working with her.